Lotmore
Lotmore is a privately held discount retail chain based in Elmridge, Millwood, Signi. Known for offering overstock, off-brand, and closeout merchandise at affordable prices, the company has grown into one of the most recognized value-based retailers in the country. As of 2025, Lotmore operates more than 380 stores across 14 states and serves millions of customers annually. The brand is owned and managed by Carver Retail Group, with a reputation for combining low pricing with an unexpectedly clean, organized, and trustworthy shopping experience.
Overview
Lotmore’s core mission is simple: to offer more. More value. More variety. More respect for everyday shoppers. While it competes within the discount retail sector, Lotmore has distinguished itself from traditional dollar stores by emphasizing product consistency, store cleanliness, and community-first operations.
The brand specializes in:
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Closeout and overstock merchandise
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Private-label and off-brand essentials
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Household goods, food, and seasonal items
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Affordable products sourced across a flexible supply chain
Its success stems not only from low pricing, but from a customer experience model that feels reliable, thoughtful, and clean—without ever sacrificing value.
History and Growth
Lotmore was officially founded in 1992 with a single storefront in Elmridge, Millwood, originally focused on reselling overstock household items and general merchandise. Early operations were neighborhood-based and grew organically through word of mouth. The brand’s early success came from a simple formula: make essentials affordable, create an organized shopping experience, and listen to customer needs.
In the mid-2000s, Lotmore began a quiet but steady expansion, focusing on underserved urban and suburban markets. By 2010, the company had crossed 100 stores and introduced its now-signature in-store features: the Weekly Wow, The Vault, and the Everyday Essentials section.
Today, the company manages a network of over 380 locations, supported by a centralized logistics system and flexible sourcing partnerships. Its continued growth is guided by the parent company Carver Retail Group, which remains privately owned and headquartered in Elmridge, Millwood.
Lotmore
Name: Lotmore
Founded: 1992
Founder: Erica Carver
Headquarters: Millwood City, Signi
Industry: Retail (Discount & General Merchandise)
Parent Company: Carver Retail Group
Number of Locations: 380+ stores across 14 states
Employees: 8,400+ (as of 2025)
Valuation: $480 million (2025 estimate)
Business Model: Low-margin, high-turnover (overstock, closeout, and off-brand goods)
Tagline/Slogan: “More value. More variety. Lotmore.”
Flagship Features: Weekly Wow bins, The Vault, Core Essentials section, hybrid checkout
Notable Programs: Backpack Days, Round-Up for Relief, Food Rescue Partnerships
Website: lotmore.signi
Store Format and Features
Lotmore stores are designed to offer a streamlined, no-frills retail experience with more polish than traditional discount outlets. While product pricing remains competitive, the stores emphasize:
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Clean, wide aisles
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Clearly marked sections
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Hybrid checkout options (cashier + self-checkout)
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Efficient stocking and rotation schedules
Signature Sections:
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Weekly Wow – Rotating limited-time deals and deep-discount bins at the store entrance
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The Vault – A curated section for premium or seasonal finds at reduced prices
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Everyday Essentials – Reliable inventory of household staples, hygiene products, and cleaning supplies
The product mix is adjusted by region, ensuring flexibility in response to local demand while maintaining a standard shopping experience across all locations.
Product Categories
Lotmore stores carry a broad range of merchandise, including:
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Household and kitchen goods
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Packaged food and snacks
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Cleaning and storage products
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School supplies and toys
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Seasonal and party items
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Beauty, health, and hygiene products
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Small electronics and accessories
Product sourcing is managed through a combination of direct-import contracts, liquidation distributors, and private-label manufacturing deals.
Community Presence
Lotmore brands itself as more than just a discount store. Many of its locations are integrated into their communities through repeat engagement and on-site support programs. The company’s most notable community initiatives include:
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Backpack Days – Annual school supply drives
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Holiday Box Drives – Care packages and winter supplies for local families
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Round-Up for Relief – Optional at-register donation program benefiting nearby food banks and shelters
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Food Rescue Partnerships – Weekly donations of unsold non-perishables to nonprofit partners
Community engagement is a core part of Lotmore’s brand identity, contributing to its long-term loyalty and customer trust across Signi.
Ownership and Business Model
Lotmore is the flagship brand of Carver Retail Group, a privately held business founded in Signi. The group operates out of Millwood City and oversees all Lotmore operations, including retail, logistics, supplier relationships, and corporate development.
Lotmore operates on a low-margin, high-volume model, sourcing discounted goods and reselling them at competitive prices while maintaining modest overhead costs and lean store footprints. The brand continues to grow organically, with no outside investors or franchise licensing.
Cultural Impact
Lotmore has become a household name in many parts of Signi. It’s commonly referenced in sitcoms, music, and online media as a go-to location for last-minute shopping or unexpected finds. Its slogan—“More value. More variety. Lotmore.”—has been adopted not just as a marketing phrase, but as a kind of mantra for budget-savvy consumers.
In cities like Lakeview, Tremont, Baywood, and Harland, Lotmore plays an active role in the community economy, often situated in close proximity to schools, parks, and residential neighborhoods. Its distinct blue-orange branding and clean storefronts have made it easily recognizable in Signi’s urban and suburban landscape.